364 | Turning Instagram Followers into Customers with Brock Johnson
During this episode, Instagram expert Brock Johnson shares the emerging platform of Threads and how he's using it for business, how to create share-worthy content, and how to balance content creation with all of the other tasks that you have to do in your business.
363 | How to Pitch Your Products to Retailers with our Paper Camp Coaches
During this episode, Paper Camp coaches answer questions to give listeners advice on how to pitch your products to retailers.
362 | Wholesale Growth Strategies with our Paper Camp Coaches
During this episode, Paper Camp coaches answer questions to give listeners an inside look at what it's like to be in Paper Camp.
361 | Creating Products That People Actually Want to Buy with Biff Ulm, Nice Enough Stickers
During this episode, Biff Ulm discusses the importance of patience, iteration, and customer feedback in developing successful products. We also discuss how to leverage data and understand buying behaviors.
360 | How Quitting Social Media Boosted Revenue with Brigida Swanson, Yardia
During this episode, Brigida Swanson discusses how her business has thrived without the constant scroll. We talked about the positive impact the shift has made on her personal life and how her focused efforts on email newsletters and direct outreach for wholesale have helped her expand.
359 | Using Personal Interests to Inject Authenticity in Your Business with Kiwi Schloffel [Inside Look at our LABS Program]
During this episode, Kiwi Schloffel touches on a variety of topics, such as the importance of staying true to your brand's identity, how to use personal interest to inject authenticity into your business, and more.
355 | How to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie
During this episode, Buyer Sally Diguette shares about the buying process and schedule for Anthropologie. We talk specifically about the timelines that she's working with for both exclusive products as well as ready made products. And she offers advice for how to get your products in front of key account buyers.
351 | Getting into Your Dream Store After Being Told No with Nellys Siria, Cocoa Loves Grey
During this episode, Nellys Siria shares how her dream store originally told her no, but eventually came back to purchase her gorgeous earrings.
She also shares how she was on the verge of burnout, but pushed pause to reset how she was running her business.
350 | How to Audit Your Product Line with Katie Hunt
In this episode, I walk you through the step-by-step instructions on how to audit your product line, including how to collect the data and what data to collect, analysis and what to look for, as well as how to apply what you're learning from the data to your business moving forward.
349 | Making Strategic Buying Decisions and Navigating the Sales Rep Relationship with Keli Faw, Crow & Canary
During this episode, Keli Faw shares the challenges retailers face, from managing seasonal returns to making strategic buying decisions. We discuss the impacts of online platforms like Faire and Amazon on the wholesale markets and why there needs to be transparency and strong communication between buyers, reps, and brands.
348 | How to Leverage Underutilized Features on Faire with Kristin Fisher, Bocu
During this episode, Kristin Fisher and I discuss the essentials of optimizing your Faire shop, including how to avoid common mistakes that other brands are making, maintain strong buyer relationships, and stay ahead of your competitors with effective pricing.
346 | Tripling Revenue by Focusing on Wholesale with Rachel Kroh, Heartell Press
During this episode, Rachel shares how she tripled her revenue by focusing on selling wholesale, strengthening her systems, and building the infrastructure of her business. Plus, Rachel reflects on the challenges of relocating her business, the impact of her art on emotional expression, and her exciting plans for the future, including a 10-year anniversary collection.
345 | Redesigning Products to Create More Ease in the Business with Janine Kwoh, Kwohtations
During this episode, we're talking with Janine Kwoh and she shares how a key account ordered 4,300 hand-painted cards and how that pushed her to retire and rethink her entire product line. She talks about her decision-making process, how she prepared for the changes, and how she communicated these product changes to her customers.
344 | Normalizing the Hard Stuff in Business with Tammie Bennett, Show Up Society
During this episode, we're talking with Tammie Bennett about normalizing the hard stuff and taking responsibility for our business decisions. We talk about not relying on platforms or algorithms or other people's opinions to drive our business decisions.
343 | 5 Tips for Creating an Effective Wholesale Catalog with Katie Hunt
A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. The goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. In this podcast episode, I’m going to go through five quick tips for creating an effective wholesale catalog.
342 | Replacing a 6-figure Revenue Stream with Ready-Made Products for Wholesale with Alyson O'Connor, Rust Belt Love
During this episode, we're talking about how Alyson O’Connor pivoted away from a 14-year career making custom wedding invitations and how she replaced her 6-figure custom revenue stream with ready-made products sold to the wholesale market.
341 | Building Confidence in Your Brand with Priyanka Batra, My Darlin’
During this episode, Priyanka Batra shares her love of fashion and how that influences her products, how growing up the daughter of immigrants influenced her career path, and she talks about overcoming imposter syndrome. We also talk about how she jumped into her first trade show too quickly with only 3 weeks to prepare and the lessons she learned the hard way in that experience.
340 | Pitching Holiday Gift Guides with Nora Wolf, Wolf PR
During this episode, we're talking with Nora Wolf of Wolf PR about your holiday gift guide pitching timeline, what you need to have prepared, and how to put your best products forward when pitching press for holiday gift guides.
339 | Updates on Independent Contractor Guidelines with Kira La Forgia, Paradigm Consulting
If you work with independent contractors in your business, you will want to listen closely to this podcast episode. In March 2024, the US Department of Labor issued new stricter guidelines regarding independent contractor workers. Today's guest is HR consultant and expert, Kira La Forgia of Paradigm Consulting. She is breaking it all down for us so we avoid penalties and audits.
We talk about new changes, how they affect you, and how to protect yourself if you currently have team members who may be misclassified.
338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai
During this episode, Kiwi Schloffel & Meghan Hopkins Sokorai share their individual and collective stories about how the Your Gal Kiwi brand is now under the umbrella of And Here We Are. They'll share how this collaboration came to be, considerations and questions they both had as they structured this deal, and what it means for both brands moving forward.