Higher volume of orders?
Consistent Reorders?
More profit in your pocket?
We’ve got you.
Join us for the 45th round of Paper Camp to accelerate your wholesale growth!
You’ll leverage our expert coaches, comprehensive content, proven systems and impactful community to build a profitable wholesale brand.
ENROLLMENT CLOSES February 28!
SPACE IS LIMITED AND WE SELL OUT EVERY ROUND!
If you want to see your products on the shelves of your favorite stores…
you’re in the right place.
paper camp provides YOU WITH personalized COACHING & A RICH COMMUNITY EXPERIENCE
TO HELP YOU BUILD a thriving wholesale business.
CLASS STARTS MARCH 3
SPACE IS LIMITED & WE’VE SOLD OUT 44 ROUNDS.
DON’T MISS THIS.
Trust me. I’ve been there.
TO BE SUCCESSFUL WITH WHOLESALE, YOU MIGHT THINK YOU HAVE TO…
🚫 Have a bazillion products
🚫 Sell everything to both retail & wholesale markets
🚫 Be on every social media platform 24/7
🚫 Pitch thousands of stores everyday
🚫 Sell on every third party wholesale platform
🚫 Exhibit at a ton of trade shows
after implementing the paper camp curriculum, You will have...
🔥 Clarity & confidence
🔥 More predictable revenue (and profit!)
🔥 Systems & workflows that make life easier
🔥 Strong relationships with your dream stores
🔥 More ease, less decision fatigue
🔥 Answers, knowledge & support to implement
Why enroll in Paper Camp?
We’ve been in the wholesale game for a very long time and there’s a reason this coaching program has sold out for 44 rounds.
We focus on results.
→ Brand new wholesalers trust us to provide the foundations that will save them time & money that they would waste learning through trial & error on their own.
→ Experienced wholesalers rely on us to fill in gaps they missed DIYing things and provide them with current growth strategies to help them escape the messy middle.
YOU’ll LEARN WHAT YOU’RE mISSING
Paper Camp is a crash course in business. Our comprehensive curriculum includes wholesale sales & marketing strategies plus implementation tools to help you take action more quickly & make more money.
YOU’LL GAIN CONFIDENCE
You’ll no longer spend hours wondering which path to take or overthinking your options. Indecision and doubt will be replaced with confidence and clarity. All your questions will be answered.
YOU’LL TAKE ACTION
We break things down into digestible action steps, with clear milestones so that you know exactly what you need to focus on first.
If you want to build a profitable wholesale business and you’re ready to do the work to get there.
You’re in the right place.
Paper Camp is the most trusted, results drive wholesale training program out there. And, we look forward to having you join us.
I can tell right away who has done Paper Camp based on how easy it is to order. Your alums know what they are doing and make it easy for me to place orders.
Audrey Woollen
Urbanic
I know I can always turn to the Paper Camp community for unique, high quality, creative products and a seamless sales process.
JeN PALACIO
TINY TURNS PAPERIE
Young companies entering the industry are more professional and prepared now -- in large part to Proof to Product and Paper Camp!
Samantha Finigan
Gus & Ruby
In Paper Camp, you’ll learn how to prepare, sell and market
your products to retail stores big and small.
OUR WHOLESALE FRAMEWORK
This wholesale coaching program is broken up into 4 modules delivered to students over 4 weeks.
We designed every step of this program to build upon the next. When you follow the strategies provided in Paper Camp, you’ll know exactly what you need to do first, second and third.
No fluff, just strategic action to propel your wholesale business forward.
PRODUCT line
You’ll know with confidence that your product line is ready to wholesale.
If adjustments are needed, you’ll know how to make them.
module includes:
How to calculate production costs
How to calculate & maximize profit margins
When & how to release new products to wholesale
Inventory management solutions
When & how to discontinue product
When to use UPC barcodes
Considerations for overseas manufacturing
SALES tools
You’ll look polished & professional like you’ve been wholesaling for years.
This is the week Katie does catalog audits!
module includes:
Must-have sales tools for wholesale
How to strengthen your sales terms & conditions
How to build an effective catalog
Navigating third party sales platforms
How & when to hire a sales team.
MAP pricing & advanced sales terms
Diversifying sales systems
marketing
You’ll know how to connect with the right retailers to sell more of your products.
Plus, get feedback directly from retailers on our coaching call!
module includes:
How to build a leads list targeting the right stores for your products.
How to pitch new stores & follow-up with existing wholesale accounts
Use our wholesale pitch process & templates to jumpstart your outreach.
Marketing plans for for new releases, virtual shows and trade shows.
We’ll hear from shop owners during our live call & you can ask them all your burning questions!
trade shows
You’ll hone in on whether exhibiting is a good next step for your business.
If so, you’ll have all the tools to maximize your investment.
module includes:
How to choose the right trade shows
How to set goals & KPIs for your show
Overview of changing show landscape
Questions to ask show management
Marketing plans for in-person & virtual shows.
Comprehensive overview of ALL booth components including pros/cons & vendor resources.
Budgeting & planning tips to save money and reduce show stress.
“Paper Camp was the best investment that I made. Regardless of where you are in your business, Paper Camp will shed light on a new idea, different perspective or expert knowledge from the field.”
"Your questions will be answered before you think of them! Katie and others just pour out tried and true, authentic and practical advise covering every aspect of wholesale and retail businesses!"
PAPER CAMP WILL HELP YOU BUILD STRONG WHOLESALE FOUNDATIONS
& IMPLEMENT ONGOING GROWTH STRATEGIES TAILORED TO YOUR SPECIFIC BUSINESS.
4 WEEKS OF WHOLESALE COACHING:
Mondays: New coursework released in online classroom.
Wednesdays: Coaching calls to discuss that week’s content.
Daily: Coaching & connections in our community forum.
COACHING CALLS: All calls are hosted live 9 - 10am PT
March 5: Product Coaching Call
March 12: Sales Coaching Call
March 19 Retailer Roundtable
March 26: Trade Show Coaching Call
BONUS CALL: March 28: Alumni Roundtable
WHAT TO EXPECT:
You’ll complete coursework on your own, then together we’ll discuss each topic during our live coaching calls & in our private forum.
We intentionally built Paper Camp so that each topic builds upon the next and we offer a range of learning formats so that you have flexibility.
Paper Camp is a hands on program. Katie and our coaches show up every day to answer questions for our student. This is not a self-study course.
The more you participate, the more you’ll get out of Paper Camp.
You’ll want to plan for 3-4 hours each week.
Paper Camp provides you with personalized support to
grow your wholesale business faster.
Coursework
➤ Prep Your Product Line (15 lessons)
➤ Sales Tools & Strategies (17 lessons)
➤ Wholesale Marketing (16 lessons)
➤ Trade Show Booths (21 lessons)
➤ Trade Show Marketing (5 lessons)
➤ Wholesale Pitch Process & Templates
➤ Wholesale Catalog Template
➤ Wholesale Email Templates
➤ Direct Mail Template
➤ Downloadable Workbooks
➤ Unlimited access to your coursework for the life of the program
COACHING
➤ 4 Weeks of Coaching Support (M-F)
➤ 4 Live Coaching Calls on zoom
➤ Alumni roundtable bonus call on zoom
➤ Daily Q&As with coaches & mentors in the class community
➤ Solutions for your specific business
➤ Catalog Audit (optional add-on)
➤ All calls are recorded. You can submit questions even if you can't attend live
➤ Unlimited access to your call replays for the life of the program
COMMUNITY
➤ Private community to connect 24/7
➤ Dedicated Q&A threads by topic
➤ Daily support from coaches & mentors
➤ Accountability check-ins
➤ Connect with your peers
➤ Access to the Paper Camp alumni community at the end of the program
"I didn’t realize how much access and 1:1 support you get during Paper Camp at all! That would’ve made me join a lot quicker!"
Class starts March 3rd!
SPACE IS LIMITED & WE SELL OUT EVERY SESSION!
SAVE MONEY, SAVE TIME & sell more of your PRODUCTS!
Proof to Product saved my business, no joke!
There’s systems, resources, community… and most importantly, videos on how to implement everything so you can see real changes fast! Worth every penny."
Lauren Te Velde, Paper Farm Press
“When I signed up for Paper Camp, I was a little hesitant to think it would be beneficial for me as a non-paper maker. I found it SO informative and everything was useful for ANY maker. I also loved Katie’s honesty and her credibility, as she has been doing this for over a decade. Thank you!”
Real talk. Paper Camp is not a good fit for everyone.
PAPER CAMP MAY NOT BE HELPFUL FOR:
‒ People who do not have a business.
- People who are still deciding what products they want to create & sell.
‒ People who have no interest in selling wholesale.
- People who want to focus on licensing or DTC / retail sales.
- People who need a 1:1 coach or consultant & can afford that price tag.
- People who are not ready to do the work to grow wholesale. There is no easy button in business.
- People who need help with business planning, branding, social media growth, operations & team management. We cover these topics in others PTP programs.
and this last one is important…
- People who will experience financial strain by enrolling. We care for your well-being and financial health. We offer a large catalog of free resources that will help you get started with wholesale and grow your revenue. When you are ready, we will be here.
STUDENTS WHO THRIVE IN PAPER CAMP SHARE 6 KEY THINGS:
A clear vision for their product line & business trajectory.
A strong desire to prioritize wholesale growth.
Some experience selling physical products.
They take action on what they learn.
They are cricital thinkers & adapt strategies for their unique circumstances.
Actively participate in our community & coaching sessions.
Katie Hunt is the founder of Proof to Product, a podcast host, a business strategist, and a mom to 4 budding entrepreneurs.
Since 2011, more than 30,000 brands have trusted Katie & Proof to Product to guide them in their wholesale growth.
You'll find products from Paper Camp alumni stocked on the shelves of Target, Nordstrom, Container Store, Urban Outfitters, Selfridges and boutiques around the world.
Katie brings a unique perspective to the industry, combining 12 years in the corporate world leading sales & marketing teams, 2 MBAs in Marketing and Finance and her experience successfully owning and growing her own wholesale brand for 8 years.
Katie has been where you are now. She started her stationery business in 2008 (at the start of a recession) and blindly jumped into selling wholesale within 6 months, exhibiting at her first trade show in 2009 as her launching point. Wholesale quickly became the bulk of her business revenue and she sold products to stores internationally.
Katie admits that she made a lot of mistakes along the way, but she built Paper Camp so that you could avoid the same pitfalls.
Whether you're brand new to wholesale or you've been at it a while, she and the Proof to Product community will offer support and strategies to help you reach your goals faster.
These incredible leaders have over 30 years combined experience in the consumer goods / wholesale space. They bring a depth of knowledge in retail & wholesale sales, manufacturing, marketing, trade shows and managing small business life. Together we’ll provide you with daily support in our community group and answer your burning wholesale questions to set you up for success.
carina murray
sales consultant
JeN PALACIO
TINY TURNS PAPERIE
Alyson O’Connor
rust belt love
Our Paper Camp featured leaders are the best of the best and they are ALL Paper Camp alumni. They’ll offer unique perspectives about how they’ve strategically grown their wholesale businesses. They’ll candidly tell their stories, answer your questions and push you closer to your goals! During this program you'll learn from:
Kristen started selling her products on Etsy, more as a hobby than a business. She enjoyed making things with her hands and experimenting in creative ways. While at a craft show, she was approached about wholesale and admittedly didn’t know what that entailed, so she came to Paper Camp.
Within four years of attending Paper Camp, Kristen’s products were sold in more than 1500 stores worldwide including an exclusive line she developed for a big box retailer. Thimblepress is now a sought after lifestyle brand due to Kristen’s work ethic and creative innovation.
When Tiffany came to Paper Camp her business was brand new. She was in the process of developing her product line, running her numbers and searching for manufacturing partners. Fast forward 2 years and she created a product line of more than 60 SKUs that are carried in dozens of stores including Barnes & Noble and Paper Source! Tiffany has also forged strong bonds with her Paper Camp peers – they connect within our community as well as private text threads where her smaller cohort supports one another.
Janine came to Paper Camp to learn how to wholesale her handmade, hand painted greeting cards. Through her work, Janine celebrates diverse identities. She wanted each item to represent the people receiving them while making her products available to a wider audience of consumers. Since attending Paper Camp, Janine has expanded her product line to include tea towels, bandanas, tote bags, prints and zines. Kwohtation products are carried in 115+ stores spanning 38 states as well as shops in Haiti and New Zealand.
When Alex came to Paper Camp, she had been in business less than 2 years, was working out of her living room and had designed a collection of 80 SKUS. She knew that wholesale was her focus, so she soaked up everything Paper Camp had to offer then went home and put what she learned into practice. The Chez Gagné product line now includes more than 900 SKUS across multiple product categories including bath & beauty, home decor, drinkware, consumer gifts and stationery goods. Alex sells to 3500+ stores worldwide, exhibits at trade shows, works with sales reps & employs a team that works out of a large warehouse. Wholesale accounts for 97% of Chez Gagné’s annual revenue.
Less than a year later, Lisa’s products were carried in 124 stores, she added 22 sales reps to her team and exhibited at her first wholesale show. Today her products are in 1200+ stores including Target and World Market and Lisa runs a successful brick & mortar shop alongside her wholesale line.
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Paper Camp tuition is $2300, paid in two payments of $1150. Or, students have the option to make one payment of $1999 (saving $301).
Extended payment plans are available through Afterpay or Klarna at check-out.
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Yes, PTP offers the option to split your tuition into two monthly payments.
If you need extended payment options, please utilize Afterpay or Klarna at check-out.
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Friday, February 28th at 5pm PT or when we fill up, whichever comes first.
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Class starts March 3 and ends March 28, 2025.
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This is a 4 week intensive coaching program that combines independent study work through videos, audio recordings and downloadable materials with several live group coaching calls and asynchronous coaching in the class community.
Live coaching calls are recorded and replays are available. All students are invited to join a private community forum for support in between live coaching calls.
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March 5 at 9am PT / noon ET
March 12 at 9am PT / noon ET
March 19 at 9am PT / noon ET
March 26 at 9am PT / noon ETBONUS CALL: March 28 at 9am PT / noon ET
Coaching calls are recorded and replays are available in the online classroom.
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We're invested in your success and we can provide individualized attention when we keep the group size manageable.
Have you ever been in a FB group with hundreds of people and you feel like your questions get lost in the shuffle? That doesn't happen in Paper Camp.
Our coaches are active in our class forum everyday, providing tailored solutions and feedback for your unique business challenges. Past students have said that it feels like 1-1 coaching support within a group setting.
Here at PTP, you're not just a lead, number or quota. You're a human, building a business and you need real-time support from trusted advisors. Limiting the number of students in Paper Camp allows us to support you better.
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Paper Camp is designed for product sellers who want to expand their wholesale revenue stream. They're ready to see their products lining the shelves of their favorite stores and are willing to do the work to get there.
We teach the foundations of wholesale as well as advanced tactics, that apply to all industries. Most Paper Camp students are already manufacturing & selling their products, but not all.
We work with brand new product businesses all the way up to companies making 7-figures annually. All are interested in selling wholesale or determining whether wholesale is a good sales channel for them.
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Yes. When you enroll in Paper Camp, you'll have the option to upgrade your registration to include an audit of your catalog. We do limit the number of catalog audits upgrades that we offer, so if its something you want be sure to add it at check-out.
Catalog audits will happen during week 2 of Paper Camp but all catalogs must be submitted for review by Friday, March 8th -- further details about how it works, the cost and deadlines will be shared with you at check-out.
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No, tickets to Paper Camp are sold individually and are not transferable or shareable. We do, however, offer discounts for groups of 2 or more from the same company that enroll. Please email hello@prooftoproduct.com for more information.
Only individuals registered for the course will be admitted into our online classroom & class community. Please see our Paper Camp terms & conditions here: https://www.prooftoproduct.com/pce-tos
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Yes! We'll share our vendor resources for manufacturers, printers, packaging supplies, booth vendors, professional services and a number of other suppliers. Plus, our students receive exclusive discounts.
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You'll have access to our coaches and our class community for the 4 weeks that Paper Camp is in session.
You will have access to your course materials in our online classroom for as long as we continue offering this program.
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Yes, however we have already awarded scholarship funds for the 45th round. Applications were due earlier in February.
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We will run Paper Camp again in fall 2025. Waiting for the next round means you'll miss the next big wholesale buying season. Join us now and you'll be ready for summer releases and markets.
Also, we're raising the price of Paper Camp next round -- so you'll get best pricing this round! -
Yes, of course! We know that investing in a program like Paper Camp is a big decision. Shoot us an email at hello@prooftoproduct.com and we'd be happy to answer any other questions you have.
If we think another resource would be a better fit for what you & your business need, we'll provide you with those recommendations. -
By enrolling in this course, you acknowledge that you have read and agree to the terms & conditions detailed at https://www.prooftoproduct.com/pce-tos
Some of the highlights: You will not distribute this course in part or in its entirety. This includes, but is not limited to, distributing information through blog posts, podcasts, e-books, courses, worksheets or coaching sessions. Courses are sold individually (to one person) and are not shareable or transferrable. Sharing course login, recordings or worksheets is prohibited and your access to the course will be immediately revoked. Due to the digital nature of this product, no refunds are available. That being said, we know life happens. If you run into a problem, please email members@prooftoproduct.com. All course materials are copyright protected by Tradeshow Bootcamp LLC, 2011-2025.
